For the past six weeks now, I've been a gigantic fan of the The Ricky Gervais Show podcast (note: link opens iTunes). The show is wonderfully hilarious and features a guy named Karl Pilkington, who could be one of the funniest guys I've heard in a long time.
But that's not what this post is about... entirely. The first run of their show was a 12-episdoe arc, which they just finished up on February 19. During the last few episodes, they kept mentioning/counting down to the end of the first season (if you will) and barely talked about coming back. It sounded like they really wanted to come back, but with busy schedules and what-not, I'm sure it wasn't an easy thing to do every week. When you claim to be the world's number one podcast, I hoped that SOMETHING will get them back in the studio.
That "something" has happened. Starting Tuesday, February 28, The Ricky Gervais Show will be back. Hip hip, hooray! Exciting news, right? I think so... but there's a catch. Now, to enjoy mad ramblings of Karl Pilkington (and his extremely round head), you're going to have to pay for it. Now it won't have ads in it, it'll just be the guys and whatever it is that they talk about, but it's not free anymore.
Yup. Podcasts, and the costs of producing/providing them, have become a legitamite business and the world's number one podcast is setting out to prove it can create a business model around them. This only makes sense as podcasters are providing some type of content or entertainment to their listeners... but I wonder how well this will work out, we don't have to pay for AM/FM radio (nor do we listen to it that much anymore).
How would you feel if American Copywriter went to a pay model?*
* This is just me, SethyG, rambling here. No one has ever mentioned making AC non-free, so don't freak out. Seriously, calm down.
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