Thing one: I loved the My Life My Card execution with M. Night. It's a two minute spectacular. If you missed it, catch it here. This campaign is beginning to impress me. Yeah, I know it's borrowed interest. But it makes me feel better about paying my AMEX dues.
Thing two: Talk about a brand. M. Night is one of the biggest brands in Hollywood, and a great example of positioning. Do one thing, and be great at it (hey, I liked The Villiage). Seriously, though. The guy has found a niche and he's milking it for all it's worth. He's not trying to be everything to everybody. Go M. go!
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