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August 18, 2006

SHS hates sheep as much as SHS.

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Ad Arena points out these ads from a company called SHS that seems to have a serious beef with sheep. Ironic to us at AC since more than a few contributers to this blog work for another SHS that also claims to hate sheep. These particular ads were not created by the latter SHS, but rather by another, slightly larger, three initial agency known as JWT, Paris. The copy reads: Fight sleep for 24/7 fun. SHS. Clothes for good habits. Hmmm. Fashion advertising is just so fashiony isn't it? Credits: Luissandro Del Gobbo, copywriter. Giovanni Settesoldi, art director. Riccardo Bagnoli, photographer. Claudio Luparelli, retoucher. We're certain no real sheep were harmed in the making of these ads.That said, the Rocky-style punch spit is a nice touch.

Thanks to Andrew "Tuba" Purviance for the tip.

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