Today, our agency was informed that we were not selected as the winner of a recent pitch. It was for a piece of business that we wanted, and it would have been valuable to us. The potential client had good things to say about the thinking we demonstrated. One of the determining factors, we were told, is that our agency culture wasn't the best fit for them.
As competitive people, we hate to lose for any reason. However, losing (at least partly) because of our agency culture is actually good news. For us and for our not-to-be client. Much better to remain friends than get involved in a relationship that wouldn't work in the long term.
Our stated business goal is to become an agency that is intensely appealing and valuable to a small pool of clients who need our strengths and share our beliefs.
We believe in our goofy sheep-hating mantra. We believe engagement is much more important than exposure. We believe in the kinds of minds that we've hired. We believe in the way we encourage those minds to work together to solve challenges for our clients. We take the work seriously. We take fun seriously. We believe in shooting straight about who we really are.
If those beliefs are starting to cost us money, then I have to believe we're doing something right.
File under news from Sullivan Higdon & Sink
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