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September 12, 2006

Lo-def still rules.

SonyAt first glance, the lo-def campaign from McKinney-Silver and Sony seems like it just might be cool art direction for art direction's sake. Of course, by now, you know that the lo-def spots turn the corner and really sell the point. The approach is a clever solution that mitigates the issue that those viewers without a high-def TV can't really appreciate a high-def picture no matter how many white leopards with bejeweled leashes you put in the spot.


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Look here, copy man! You can boil this Sony campaign down to its bones and lay bare it's soul, but you can't deny those NASCAR cake-cars look yummy.

Oh hells yeah. I couldn't have been on the shoot. I would have run my finger through that frosting to many times.

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