At first glance, the lo-def campaign from McKinney-Silver and Sony seems like it just might be cool art direction for art direction's sake. Of course, by now, you know that the lo-def spots turn the corner and really sell the point. The approach is a clever solution that mitigates the issue that those viewers without a high-def TV can't really appreciate a high-def picture no matter how many white leopards with bejeweled leashes you put in the spot.
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