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September 28, 2006

The Tao of small, creepy spokescharacters.

Fudge Do you recall the weird campaign for a gameshow on ESPN where people chased after their "knowledge" which was personifed as a creepy, squat, hairy creature with a mumbly voice? Domino's new Fudge 'Ems campaign kinda reminds me of that because, you know, it stars a squat creature with a mumbly voice. Now, the knowledge characters were wild, and ran from people. Fudge 'Em, on the other hand is very sweet and embraces those about to eat his offspring. He also leaves brown stain marks wherever he goes (which is pretty amusing). So, while Master Sullivan might say that the idea of small, slightly creepy spokescharacters is currently checked out the campaign must be working. Adfreak reports that new customers are literally beating down the doors at Domino's.

Posted by John on September 28, 2006 at 09:36 AM | Permalink
Categories: Advertising

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» Brownies and Pizza, oh my! The New Dominos Diet from The Client Side Blog with Michael Seaton
Hey, who left the fudge smudge on the houka? In a move sure to rock the waist lines of many late night snackers (who are likely watching Harold an Kumar Go to White Caslte and eating crap anyways), Dominos has... [Read More]

Tracked on October 30, 2006 at 02:37 PM

Comments

When I first considered these brownies as a product offering coupled with pizza, I almost threw up on the spot. I thought there is no way that this idea could survive (although I do think the ads have a fun quality to match the product's odd placement).

I clearly have underestimated the power of the pot-smoking youth (and adults) of America.

Posted by:Ben Thoma | September 28, 2006 at 11:21 AM

the fact that it has hair covering it, makes me a little uneasy to eat the actual product. but hey maybe I am the minority on that thought.

Posted by:shaun | September 28, 2006 at 12:49 PM

I generally would advise the brands I work with to steer clear of associating themselves with shit. That is, unless they happen to be toilet paper or diapers. Or maybe beer, too. Drunken shit stains are funny.

Did that makes sense? I doubt it.

Posted by:Paul McEnany | September 28, 2006 at 01:52 PM

ouch. I think court crandall with pass a kidney stone when he reads this. (ground zero in los angeles and by that extension he did said ESPN commercial, which was called "knowledge ball" and unlike the dominos poop actually had a concept behind it.)

Posted by:c | October 01, 2006 at 01:11 AM

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