The Russell Davies and David Nottoli Edition.
From the outset, the conversation leans heavily into the relationship between creatives and planners (2:32). This leads to discussions of boring creative directors (2:56), the blurry future of planners' and creatives' intertwined fates (5:38), and the vs. syndrome (8:11). Taking advantage of this whole social media thing, Russell and David address an audio comment from Make the Logo Bigger's Bill G (9:48). The answers lead to more interesting stuff such as how the planner/creative relationship works at W+K London, why planners should be a fan of creative (12:23), why other agency disciplines should keep in mind how hard creative rejection can be on the soul (13:20), and what one the founder's of the other agency with a sheep in the logo had to say about the role of planning (17:40). There's also discussion of creative credit as currency (18:50) and the importance of celebrating our successes (20:03). Finally, Russell and David break out their crystal balls to answer an AC reader's query about the future of the ultimate business (21:46). Interesting theories abound (23:42) and David testifies (25:12).
All that and an R2D2 ringtone. For free.
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