Adweek named a Sullivan Higdon & Sink spot for the Kansas Health Foundation, called "American Classic", as one of its best spots for September. Pretty cool for us since its in a batch with Hummer, Fed-Ex and The Gap.
You can see the spot, and the rest of the campaign, here. The dedicated site that goes with the campaign is here. You can also download a "widget of change" here and/or here. It was Apple's featured widget for a time. Also cool.
The campaign goes easy on the preachy. Which the research tells us is right. There's plenty of stuff out there pushing a quick fix. This campaign is designed to go the opposite direction. Adopt small changes first and build from there. Walk before you run so to speak. The spots only run within the borders of the Free State.
Congrats to the team, P. Scott Flemming, Stephen Hobson, Rob Loud, Carrie Lindeman, Seth Gunderson, Craig Kobler and Joe Norris.
File under news from Sullivan Higdon & Sink
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