« Own Google or Yahoo in one easy step. | Main| Flash us. »
October 27, 2006
The following copy is now officially banned.
To gain entry into the AC Copywriter's Union I need you all to leave a comment here as a pledge that you will not use the term, "Monster Savings" from here on out in any retail advertising that you prepare for any client whether it is Halloween or not.
I will see what I can do about a Constitutional amendment.
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341ce32a53ef00d834f82d6869e2
Listed below are links to weblogs that reference The following copy is now officially banned.:
The Latest Podcast
- Episode 70
The They Forgot To Make It Super Edition
Ad Age Power 150
As Heard On
Categories
- AC News
- Advertising
- Books
- Branding
- Brands
- Brave New Marketing
- Callahan Creek News
- Classics
- Consumer Content
- Copywriting
- Current Affairs
- Design
- Entertainment
- Film
- Food and Drink
- Games
- Marketing to Men
- Marketing Trends
- Movies
- Music
- News of the Ad World
- Opinion
- Planning
- Podcasting
- Pop Culture
- Product placement
- Science
- SHS News
- Social Media
- Sports
- Super Bowl Stuff
- Television
- The Creative Life
- The real world
- Web/Tech
Audio Comments
Record a comment from your computer right now. Be pithy.
Archives
- February 2012
- December 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Recent Comments
- Sean Carty on Well, at least we aren't the only ones.
- web design bangalore on Well, at least we aren't the only ones.
- Jana on Well, at least we aren't the only ones.
- sports good on Well, at least we aren't the only ones.
- Freelance Copywriter Johannesburg on This is one home-erotic blog post
- Ben on Well, at least we aren't the only ones.
- Richard Clunan on Well, at least we aren't the only ones.
- Richard Clunan on This is one home-erotic blog post
- Ben on Well, at least we aren't the only ones.
- Dan on Well, at least we aren't the only ones.
- miumiu on Monstrous Truth
- Coreen Tossona on Shots have been fired
- Oink Ink Radio on First Ever Barbie Ad -- A simpler time to be sure.
- wholesale jerseys on Dirt Devil: Exorcised.
- Google Adwords Management on Wii would like to see more ads like this, Nintendo.
Podcasting Links
- AC Show Notes/Full Library
There's more to AC than meets the blog. - Across the Sound
Joseph Jaffe's award-winning podcast. He has a cute accent. - Delta Park Project
Fuh. Knee. - For Immediate Release
Shel and Neville's prolific podcast and blog. - Jawbone Radio
We like this show. - Managing The Gray
C.C. Chapman's great 'cast. We wish he would have spelled it "grey." - Podcast 411
Seriously, get the 411 on podcasting. A fellow KC podcaster gone global. - Podcast Alley
- Podcast Bunker
- Podcrawl
Discover good shows here. - Six Pixels of Separation
Mitch Joel's fine podcast and blog. He's from Montreal. And he's cool. - Useful Sounds
The goddess of podcasting.
Sites of Note
- 3rd Martini
From creative generalist and all-around good guy Jeremy Fuksa. - Ad Feed (The)
All the best feeds about the world of advertising conveniently located on one nicely designed page. Delish. - Ad Rants
Snarkily delicious. - Adfreak
A great blog from the folks who bring us Adweek. - AdLand
Dabitch is our hero. - AdPulp
One of our favorite ad biz blogs. - AdScam/The Horror!
George skewers the ad world with piss and vinegar. - Adverblog
He's just so...so...European. - Advertising For Peanuts
Mr. Littlejohn won't be working for peanuts for long. - Advertising/Design Goodness
Via Toronto-based AD Frederik Samuel. Good place to see work. - Ask A Copywriter
Go ahead. Ask BT what you want to know. - Ben Thoma
One of our first listeners. Turns out he's smart and talented. No thanks to us. - Black Marks on Wood Pulp
A nice place to pause and refresh your appreciation for the craft of stringing words together and Indiana Pacer updates. - Brand Flakes For Breakfast
Our pals Plaid (formerly known as Via) serve up thoughts and good work from their agency in CT. - Brand Story
From Rob Marsh a.k.a. "The Smart Guy." - Bruno Pieroni
One of our own. - Callahan Creek
Shopper marketing for specialty brands. - Chimp Media Monitoring
Frankly, no one is more qualified to blog about advertising the great ape that is FishNChimps. - Creative Skirts
The feminine side of creativity. Co-authored by former SHS intern and VCU Ad Center alum Lauren Peters. - Cup of Java
Hot posts from the Caffeine Goddess herself. - Denver Egotist (the)
Ongoing proof that Denver offers more than beards and granola. Many props to this blog. - Diablogue
Smart stuff from the Land Down Unda' via our smart friends Michelle and Sean. - Ernie Schenck CTA
Funny. Smart. Not a wimpy blog. We like Ernie. - Experience Curve
Karl Long's intelligent takes on ye olde new marketing. - Fresh Glue
We see so much of ourselves here. Plus it's got a horsey! - Future Lab
Great collective of bloggers. - Gods of Advertisng
Steffan Postaer's insightful and experienced takes on the biz. - Hee-Haw Marketing
Paul makes Buck Owens proud every day. - How I got a job in advertising
The trials and tribulations of Jac Madsen's hunt for a job in the wide world of advertising. - Jack Cheng
A great young mind. - Jaffe Juice
Drink his Kool-Aide. - KFADvertising
What some twenty-something copywriter from Kansas thinks about advertising. - Logic + Emotion
Gotta love David's uber cool takes. - Mack Simpson/Adverb
The daily life of a Texas Ad Monkey. We like Mack. - Madison AveNew
From "I'm stuck on Band-Aid brand" creator Harry Webber. - Make the Logo Bigger
Bill Green's cool blog about, what else, being an art director. - Mark Fenske
A great writer whom we are also proud to call our friend. - Marketing Spoonful
A blog for food marketers? Sounds delicious. - MultiCultClassics
High Jive's on multiculturalism in the ad industry and beyond. - Not Billable
A smartly written blog with, get this, a female's perspective on the biz. Man, that's different! - OTIS Productions
From left coast commerical director Russell Bates. - Russell Davies
We like him. Even if he is a famous planner and all that. - Seth Godin
We love this man. And not just because he put SHS in one of his e-books. - Seth Gunderson
We love this man, too. And not just because he coaches our softball team. - Shake Well Before Using
Ariel is funny, smart and ruthless. - SHS
An agency that stands out from the flock. - SHS Sheep Slayer Softball
God, we hope Sally Hogshead was right about that whole best creative/worst softball team thing. - Tangerine Toad
Maybe, just maybe, as smart and sensible about the business as we are. - Texturl
The poetics of new media from Atlanta-based copywriter and Cartoon Network fiend Brandon Barr. - The Ad Contrarian
Crankily delicious. - The Ad Hole
From the man, the myth, the legend...Jason Fox. - The Bullshit Observer
Todd is the man. - The Client Side
Michael Seaton's refreshing take from the OTHER side o' the bidness. - The Hidden Persuader
Hidden? Not really. Planners this is a good haunt for you. - The Hog Blog
From the radical Sally Hogshead. - Todd And
Home of some good insights and the Power 150. Plus, he likes Legos. - W+K London
They made Cog. They made "Grr." They make us sick with how delicious their ads are. - Where's My Jetpack?
It'sa question worth asking. It's a blog worth reading. - Why advertising sucks
Anonymous, yet often hilarious, rants about our life in advertising. - Woolard Speak
Andy rides bikes, makes t-shirts and does account-planning. We like him even if he is too thin. - Yonder Ponder
James-H says he's a card carrying member of the diatribe. That often equals funny. What's in the water in Dallas?
Talent Zoo Column
Everything I need to know about advertising I learned from Star Wars
I will not use the term, "Monster Savings" from here on out in any retail advertising that I prepare for any client whether it is Halloween or not.
Where do we pick up the bumper sticker?
Posted by:Jeff Clark | October 27, 2006 at 11:54 AM
A wholly Spooktacular post.
Admit one, please.
Posted by:Copywriter Underground | October 27, 2006 at 11:56 AM
Can you see about adding Spook-tacular to that ammendment?
Posted by:MKinMotion | October 27, 2006 at 12:00 PM
Jeff:
We've been talking about some CafePress Gear...the Union T is something we've done here at SHS and I am sure we can translate it into part of our AC collection...as a matter of fact, last night we talked about solicting designs for our stuff from readers/listeners...maybe more on that next week...
Posted by:American Copywriter | October 27, 2006 at 12:17 PM
You've got my support on the amendment until you add "scary-big savings."
That's just going too far.
It's a choice, not a cliche.
Posted by:Copywriter Underground | October 27, 2006 at 12:26 PM
but what if it was a sale for a store that sells monsters?
beast savings, mutant savings, and ogre savings just don't have the same ring...
Posted by:True | October 27, 2006 at 12:28 PM
I'm happy to pledge never to use "Monster savings," but with the following caveat: you have to add a rider to the bill also prohibiting the use of "Declare Independence from _______*!" in retail ads around the 4th of July.
Deal?
*high prices, high cholesterol, the heartbreak of psoraisis...
Posted by:Mr. Middlebrow | October 27, 2006 at 12:55 PM
Damnit, now I have to redo all my POP.
I guess I'll just change it back to the Super Wacky Fun Time Sales Event.
Posted by:Paul McEnany | October 27, 2006 at 01:02 PM
"I'm happy to pledge never to use "Monster savings," but with the following caveat: you have to add a rider to the bill also prohibiting the use of "Declare Independence from _______*!" in retail ads around the 4th of July.
Deal?"
See? Another member of congress always trying to sneak something in last second on a bill.
I for one pledge to scare brands away from using 'monster' in anything.
;-p
Posted by:makethelogobigger | October 27, 2006 at 01:24 PM
I pledge... even though I'm not a copywriter... and even though I should probably be shot for some of the headlines I write everyday anyway. ;)
Posted by:ariel | October 27, 2006 at 02:00 PM
I'll give you that one, for sure, but I'm keeping "deluxe accommodations" and "Check out these great deals."
Posted by:Tom Leach | October 27, 2006 at 02:18 PM
I pledge never to use the term "monster savings."
I also pledge never to use the word "sunday" where it would either precede or follow the word "sunday."
Posted by:rushing | October 27, 2006 at 05:03 PM
I solemnly swear the phrase 'Monster Savings' doesn't have a ghost of a chance of being used in an ad by me.
Posted by:Kiwi Copywriter | October 27, 2006 at 06:40 PM
I swear I will never resort to bad holiday puns. And I'll try damn hard to prevent clients from illustrating the headline.
This reminds me of a conversation between me (AE) and 2 writers. We were lamenting the client's love of superlatives. I think they had a scoresheet to determine whether we had enough. Anyway, this conversation wasn't about my account:
CW1: (sarcastic) Hey, how do I work "Visit our Flagship Mega Factory Store" into this?
Me: What?
CW2: (supremely dry) "First thing is lose "Mega."
Thanks for bringing up a fond memory.
Posted by:pat smith | October 27, 2006 at 07:04 PM
Love the hand reaching into the type.
Posted by:Todd | October 27, 2006 at 09:17 PM
I promise not to use it and to make those who do hang their heads in shame.
Posted by:Onewomanrunning | October 30, 2006 at 03:42 AM
TRUE STORY: An ultra-conservative, seemingly innocent former client gave us a list of items to include in an ad for their halloween promotion. they had labeled one of their product groupings as (I swear) "the monster package." thinking the account side was having some fun, I called and said that they can't call it that. I had to explain what "monster package" was in my native language of the streetz. they went back and we got the client to agree to change it to "monster deal." the AE later admitted to me that she thought the same thing when the client first told her about it. but apparently she wanted me to seem the pervert.
Posted by:szczepanik | October 30, 2006 at 06:35 AM
Not only do I solemnly swear to not use the phrase (even to type it here), I will also refrain from creating any advertising that takes place during the month of ROCKTOBER.
Posted by:Jeremy Fuksa: Creative Generalist | October 30, 2006 at 04:20 PM
Call today!
I keep that one, but I give you Monster Savings and Got _____?
In fact, let's have a Got _____? burning party!
Posted by:Corey V. | October 31, 2006 at 08:51 PM
I'll one up ya'll... I won't even shop at a store that uses this copy!
Posted by:Michael Seaton | November 01, 2006 at 09:46 PM
ok as a motion graphic artist I haven't had any opportunities to use "monster savings" HOWEVER I do get to use the "NO" slash - quite a bit - unfortunately it is mandated from on high - I would loose it in a second - and never use it again
Posted by:timt | November 01, 2006 at 09:56 PM
I promise the words MONSTER SAVINGS will never pass my lips, pen or keyboard.
Posted by:Soapington | May 28, 2007 at 01:23 PM
I come from a country where we have a festival of lights commemorated with a nation of a billion people lighting firecrackers and smogging up the place, a festival of colour where nobody is safe from getting pasted with color filled water balloons a la sony bravia and various other festivals and holidays for various other things. I'm waiting for the first time I see "Offer valid till stocks blast" (unless I'm the first guy to write it) apart from the very sickeningly common "Monsoon Mega Sale". When a devastating cyclone struck the eastern coast of India a decade ago, I remember seeing a banner that read - "Super Cyclone Mega Offer on T-shirts". I kid you not! Sign of the times?
Posted by:Supreet | June 13, 2007 at 06:14 AM