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March 16, 2007

AC #50 Now Available

The St. Patrick's Day Edition

Recorded at the Brooksider.

John & Tug start off with some St. Paddy's pleasantries and an explanation of a missing episode.

Somewhat current topics:

  • Listener comment from Ben Thoma about ad people in ads and ads done outside of the major markets (4:16) Answers ensue and then J&T effortlessly segue to a discussion about the new Geico Cavemen TV series (13:27).
  • J&T play point/counterpoint on the whole CK/CareerBuilder break-up (17:39) then send good wishes to Chuck McBride and CUTWATER (19:56). John editorializes slightly (20:40).

Catch-up topics:

  • AC listener Hashem Bajwa slaps our hands then asks a smart question (22:34).
  • AC listener Jenny Lui wonders about the wisdom of a re-animated Orville (24:58).

As always, your thoughts and feedback are welcome. Please use our audio comment system or just send us an MP3.

Ready. Set. Get it now!

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Comments

You're really right about mid-size agencies being ahead of the curve. For some of our clients, we're only doing interactive work, and when we sync up with their "traditional" agencies (this is, the "big" ones), we can't believe how completely fucked up some of them are in terms of process and creative thinking (or lack of creative thinking). I'm reminded of Jaffe's "beyond the 30-second spot" and how a lot of people still aren't thinking that way, even now.

Hey guys, congrats on Episode #50. Keep at it.

Hey, hey, hey what's up with all the Bailey Lauerman plugs?! I thought || the minnow PROJECT || was the only shop you could talk about in Lincoln, Nebraska... I bet they didn't FedEx ya beer ;) Congrats on the big 5-0 keep at it! Now, go listen to my audio comment.

The reason more creatives aren't in more commercials is two-fold:

1) It is against SAG rules and regulations (for those agencies and clients that are signator to SAG)

2) Many agencies also don't allow them to do it (because of SAG rules and the fact that they would be paid residuals, which would mean that they would be getting their salary and an actor's salary, which equals a LOT of money)

Congrats on #50.
I don't know about "geniuses".
Will you settle for "Of some value" ?

Good stuff.

J

Just got around to listening. COngrats on 50. Can we say we knew you when?

As for other brand characters making the jump to sitcom, there was Alf and Baby Bob from Quiznos. Very limited precedent which doesn't bode well for the cavemen. Plus, if the sitcom is as well-written as the spots, it may be too clever for its good. Could be a critical fave and you know what that means–banished. People want LOL dumbass comedies at 8:00 pm, not witty and clever.

I'm still pulling for it though.

I think THE LINE when dealing with dead people in video is quite simple. If you've seen the person in a video, then it's off limits. We don't video footage of Lincoln, Washington, or T Roosevelt, so they work. But you've seen Hepburn, Chaplin, and John Wayne. Any attempt to reproduce or resurrect them for an add will seem artificial and risks being offensive.

I heard Ted Ferguson Bud Light Daredevil is the CW himself.

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