I don't check Fenske's blog enough. But when I do, it's often the best part of my day. Here's a piece of his most recent post, from April 2, MLB's Opening day.
"Leaving work to go to a baseball game opens something inside your heart that advertising has been doing its best to lock up.
The quest for award-winning work keeps you at work late.
The struggle to do better than those around you makes you work through dinner, get up early, cancel the vacation you planned.
There are times these sacrifices bear fruit.
Mostly they don't.
Because greatness at writing ads comes only partly from how hard you work at reaching inside yourself.
A greater deal of it has to do with being a person worth reaching into.
Leaving work to go to a baseball game is a sign you have taken charge of your life.
It's a sign you accept death is coming and have chosen what to do about it for today.
It will do you no good to learn to write from your heart if you have nothing in your heart.
I was slow to learn this.
Here's hoping you won't be.
Go give your heart away for the afternoon to a team who can break it.
Eat the hot dogs and damn the sodium because we are for lives that are more full than they are long."
Thanks Fenske, for another piece of you. Go Royals.
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