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May 18, 2007

New logo. Same mediocre blog and podcast.

Ac_logo_250_3 When we started AC, everyone who wrote and spoke worked at SHS (hence the  sheep-hating logo). When Tug got his new gig, we kept on as usual. But, as we've traveled to various speaking events, we sorta felt the need to have AC stand alone. So, we've been using this logoish thing for awhile now. We figured it was time to make the change official here in blogland, too. So, here you go. T-Shirts for everyone. Ugly? Sure. Poorly designed? Without a doubt. But that's just what we like about it. We thought about having some kind of "design our logo" contest like Jaffe might. But that would require administration. And, frankly, we don't have the energy. We have big plans to flip this blog over into its own dot com and a wholly custom template that's actually attractive. Problem is Sethy G. has too much real work to do first. If you miss the sheepie, you'll still see it attached to my personal communications. And, yes, we'll still proudly stump for Sullivan Higdon & Sink projects from time to time.

Posted by John on May 18, 2007 at 10:35 AM | Permalink
Categories: AC News

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» 'American Copywriter' Rebrands, Slaughters Sheep from Adrants
A couple years ago, Tug McTighe and John January, creatives at Kansas City-based Sullivan Higdon & Sink launched a facetious banter fest called American Copywriter, a podcast everyone who works in advertising should be listening to. Initially, the pod... [Read More]

Tracked on May 20, 2007 at 01:58 PM

Comments

Would you ever recommend to a client that they should refer to themselves as 'mediocre?' I mean Avis is #2, and therefore tries harder. Snapple was proud to be #3, because overtaking Pepsi and Coca-cola is near impossible.

Are you mediocre because you're a more humble podcast? I'd buy that.

Posted by:Ben Thoma | May 19, 2007 at 04:22 PM

How do I get a t-shirt? :-)

Posted by:Herbert | May 21, 2007 at 07:27 AM

Super. Didn't you know my mantra (well, one of them) is "fight the proliferation of mediocrity"? Now I must destroy you. I won't enjoy it. Much. But it must be done.

Posted by:Jason Fox | May 21, 2007 at 11:36 AM

I still want a "One Man and a Pan Exterminators" Tshirt.

Posted by:Szczepanik | May 21, 2007 at 12:19 PM

Take the mediocre thing in the vein as you would the phrase, "Warm Beer and Cold Service" on some tacky, yellow temporary sign in front of a local, roadside tavern. Somehow more believable and appealing than the opposite.

Posted by:American Copywriter | May 21, 2007 at 01:37 PM

You, sir, have had one too many PBRs to know that PBR just sucks. Period.

The brown and blue thing is growing on me. I think my wife is using this color scheme in our dining room.

Tres fashionable.

Posted by:james-h | May 22, 2007 at 10:22 PM

James you are the first person to see how fashion forward we really are.

And I know PBR sucks. But somehow it makes me happy.

Posted by:American Copywriter | May 22, 2007 at 10:26 PM

You have to respect a man who drinks a beer he openly doesn't like. And that "somehow" is called alcohol.

It's all okay because I learned to drink Miller Lite for a client several years ago, and now I really like it.

Posted by:james-h | May 23, 2007 at 11:20 PM

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