Dear Apple Media Planners:
I am clearly in your target audience for the new iPod Nano. I love Apple products. I own two iPods. I'll pop for an iPhone eventually. I work exclusively on Macs. I am a brand zealot. And, demographically I must still fit because, despite the fact I really haven't watched that much TV as of late, I have been exposed to the new Nano TV commercial 98,412 times. And this is the problem. I quite enjoyed the spot the first 78,767 times. But, as of today, I think if I have to listen to that snippet of the hip, mellow vibe that is 1,2,3,4 by Feist again I will throw a brick through my new Vizio. Jesus, peeps. Is it too much to ask that you actually look at your plan and think, "Hmmm, this is a really big buy, lets make sure to let the creatives know that we should make at least a couple of spots." I believe the weight you've put behind this single execution is, in a word, inhumane. The spot has gone from ingratiating to grating and it's all your fault. All I'm asking for is a little bit of variety. A couple of executions. Maybe even three. Really. Thank you for your consideration.
TrackBack URL for this entry:
Listed below are links to weblogs that reference Dear Apple Media Planners...:
Record a comment from your computer right now. Be pithy.