Last week, Netflix delivered E.T. to our door. The kids had never seen it, and it'd been years since I sat down to watch. I'd even forgotten it was in our queue. When Elliott starts dropping the Reese's Pieces, my oldest asked for some clarification. "Well, he's using the Reese's Pieces to show E.T. how to get to his house," I answered. Nothing much more was said at the time. The next day, however, my wife came home with a big box of the peanut butter treats. Seems the boys simply had to try some. Half an hour later, the colorful shells were being used to lead me all over the house to discover various caches of toys. Subsequently, the candy was officially declared as "our favorite."
25 years later and the M&M's brand is still paying for not listening to Steven Spielberg.
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