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October 25, 2007

Sony is so one note.

Images A teaser video for Sony's new generation Walkman products. The actual spot debuts tomorrow in the UK but should be online first.

The spot, created by Fallon, is billed as "the first ever ‘monophonic’ advert..."  Seems 128 musicians will play only one note at a time to reconstruct an original music piece created by Hollywood music director Peter Raeburn.

I'm a sucker for these stunt demonstration spots.

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The ad:
http://www.youtube.com/watch?v=vdpOrpznyXM

The behind the scenes/teaser:
http://www.youtube.com/watch?v=P4pl3WWIZ74

Merry Christmas.

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