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Chipotle spent some time on college campuses looking for UGC. Here's what they got. One can imagine that "foil" was in the brief. Interesting that such a mundane substance has become such a recognizable icon.
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Everything I need to know about advertising I learned from Star Wars
Aluminum foil a mundane item? Guess again, Sweetcheeks. When Saatchi & Saatchi placed their canker-sored lovemark on Reynolds Wrap Foil, they positioned it as bringing “an emotional component to Reynolds Wrap by connecting the brand to something she [apparently anyone who labors in a kitchen has breasts] loves. Consumer work revealed she loves her kitchen because it’s where life happens, it’s the heart of her home, it’s where things get done." Aluminum foil, you’ve seduced us all.
Posted by:Scott P. DeMenter | November 06, 2007 at 10:13 PM
I officially hate stop motion again.
Posted by:Jac Madsen | November 08, 2007 at 02:46 AM