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November 29, 2007

The Canadians have creeped me out.

Holy jumping bass! I know I must be way, way late to the conversation about this campaign but, sweet baby peas, this made me jump right out of my chair.

I had heard tale of a campaign from the big, snowy that made Safe Happens look like an Archie comic, but  I just ran across it today. What say ye people? Horror film or effective ad? I'll go first. Generally, I don't go for the gore. But I have to admit these do change my thinking about safety. Or, at least, they really have made me think about safety. Somehow that gets me over the "taste' hump.

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Comments

Good spot.

Would've been just as effective without the zombie film close-up at the end. The end result I imagined was far more horrifying than the make-up artist's work.

This ad is all over the tube up here in the Big Snow. My kids have even seen it for crying out loud. Creepy. Makes me glad I chose an office gig.

Also gives me a good excuse for not cooking at home.

I'm with that comment. The zombie close-up at the end was unnecessary. Either way, it's always nice to know that, jaded advertising people that we are, every once in a while we can still react audibly to commercials.

(Also, is that Lindsay Bruno's long-lost Canadian older sister in the banner spot? I'd check with her parents about any stories they might've never told her)

Funny I haven't seen these on TV like Michael and his kids - apparently I'm not watching enough TV.

I think some of the effectiveness comes from her telling you she's about to be in an accident, yet you can't avoid the feelings of horror that come from seeing her slip, fall, and melt her face off when it actually happens.

don't even know how to comment on that one... but my bagel is not looking so good all of a sudden.

They should have made her head spin around. That would have been much more effective.

It's different from VW's safe happens because you're just waiting for it the whole time. It almost makes it more horrific.

I think VW didn't need the "Holy s..." line and this doesn't need the zombie shot. The shock was enough in both. It sent me flying out of my chair.

what exactly is this ad trying to say? who is it for? the line 'there are no accidents' doesn't say anything to me. seems like pure shock value and pretty poorly executed at that.

Great ad. I actually like the little face zoom at the end, because it was short enough to the point that it scared me even more. But I guess the fundamental problem of this was that I couldn't remember what it was about. I mean, I knew it had to do with some kind of accidents and a link to something in Canada. But what next? How will I search for it on the Internet? I tried typing in "Canada accident commercial" but seems like nothing came relevant to this... But still, scared the hell out of me.

Hey ... I e-mailed this clip to my co-workers and got in a shitload of trouble. Thanks, American Copywriter.

Sorry Scott. But in the immortal words of South Park, "Blame Canada."

I almost had a similar accident while watching this. They should put a warning on this that says you shouldn't watch while drinking an overfilled, piping hot Starbucks latte and sitting in the library on campus. Jerks.

**I don't know why, but I couldn't stop giggling after I saw it. Maybe the thrill of people falling still tickles me. Edit out the face that's melting away and you may have an America's Funniest Home Videos finalist. Seriously. I'm not trying to be cruel. If it were cold water it would be effing hilarious.

I can't believe this is really broadcasted somewhere. Should kids be watching this? Future chefs may be scarred and forever leave their culinary dreams on the back burner.

Shit, I'm still giggling. What's wrong with me....?

I did not realize that Rob Zombie was directing Canadian public service announcements.

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