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Talk about timely, funny and well-played - the Miller High Life guy is back and this time he's trying to deliver common sense to Super Bowl advertisers. Well done, Miller. Well done indeed.
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How in the name of red tape did they get that written, approved, filmed and edited in less than a day?
Posted by:Derek Anderson | February 04, 2008 at 02:23 PM
Thanks Derek! I can tell you either work for a client or an agency :) I was the client on this one, I work for Miller in the Digital Marketing group. The shoot was successful due in part to a lot of planning, typing scripts as Windell spoke, having our lawyers and key stakeholders on call till 5 am and an incredible team on set, dedicated to getting the job done! It was a lot of fun to watch the spots as they aired and then work angles around them. We worked through the night but I think it was worth it. I am glad you like the spot!
Cheers,
Brenna Sweeney
Digital Marketing, Miller Brewing Company
Posted by:Brenna Sweeney | February 04, 2008 at 02:59 PM
Excellent work, Miller. Great work.
Posted by:zombyboy | February 04, 2008 at 05:25 PM
And props to Crispin for originally creating the character.
Posted by:bg | February 04, 2008 at 06:17 PM
Hey Brenna. That was nice of you to give a fellow Saatchi brand (Tide) a shout out. For me it kind of took the fun away from what you did. Made it seem like agency mud-slinging, and less brand voice.
Posted by:Robert G | February 11, 2008 at 06:22 PM
What is the Miller High Life delevery man's name
Posted by:Mark | May 31, 2008 at 08:44 PM