We can''t say for certain that the producers of the show are behind it, but we can tell you the characters seem absolutely consistent with their televised versions when tweeting with one another and followers. In addition, each profile links to the official AMC site, and there does seem to be some highly subtle show promotion. For instance, last Sunday morning, well before the episode aired, @don_draper tweeted: "Wishing I didn't have to spend most of my Sunday at the office." It was later revealed in the show, of course, that Draper had to head into the city to work on the American Airlines pitch. Nice.
It's an interesting use of Twitter, and one I'm content to play along with to see what more they can do with the highly personal medium.
Of course, there's an open invitation for the masterminds behind this to contact us with more revelations.
UPDATE: The Mad Men are getting kicked off of Twitter. Read more here. I can't help but think cooler heads should have prevailed given the amount of good will this was generating. Perhaps they (cooler heads that is) still will.
UPDATE 2: And, yes, cooler heads have prevailed. Less than 24 hours after the smackdown, Deep Focus tallks AMC into chilling out and rolling with it. Nice work to all. Although, I'll admit to wishing this had been an offical effort.
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