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Regardless of what you think about the new cans, it's clear the world has gone truly haywire when BBDO is no longer Pepsi's lead agency. BBDO had the account for 48 years. 48. That's almost 50 years for those of you keeping score at home. In ad years that's akin to an epoch. Adweek is reporting that the account is shifting to TBWA\C\D.Yeah, it's all within the Omnicom family but still. We make no judgment on the right or wrong of it. It's just that few (any?) advertising marriages have been so incredibly stable. The sun rises in the East and BBDO is Pepsi's agency. Please note this in your ongoing study of advertising history. This change is a certain sign that the poles of the Earth shall reverse themselves at any minute.
UPDATE: A post script with one to-be-taken-with-a-grain-of-salt theory as to the why.
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Record a comment from your computer right now. Be pithy.
Everything I need to know about advertising I learned from Star Wars
That movie is SO going to be awful, much like all other Emmerich films.
Posted by:sethyg | November 17, 2008 at 01:11 PM
I wonder how/if this will affect typical their super bowl buy.
What's the industry avg for accounts staying with an agency?
Posted by:Szczepanik | November 17, 2008 at 01:15 PM
Where are the Spice Girls when you need 'em? Heck, I'd even settle for Britney Spears dressed up in 1958 garm.
Posted by:Prescott Perez-Fox | November 17, 2008 at 01:50 PM
Wonder if it was planned as part of the new logo launch. Was looking forward to another Justin Timberlake gets hit in the nuts spot though this year.
Posted by:bg | November 17, 2008 at 04:05 PM
Well I guess they want a new set of voices and faces with their new can.
Posted by:ErikJ | November 21, 2008 at 11:16 PM
Does anyone else think Obama?
Maybe change is in the air more than we think.
Posted by:Eric Walter | December 24, 2008 at 11:16 AM
I also thought Obama.
Posted by:Jim | January 02, 2009 at 09:22 AM
The earth truly is realigning itself. I sense an ice age coming.
Posted by:Jim | January 02, 2009 at 09:22 AM