Sam Elliott is awesome and Coleman is pretty good, too, I guess.
A lot of people are talking about Coleman's new TV spots because they think that it's clever to poke fun at that newfangled social networking stuff the kids like to do and that thar computin' machine. I'm talking about them because they've summed up exactly what online social networking should be to marketers -- a place where people who use and/or appreciate your brand can sit down, shoot the shit and just generally have a pleasant time. And also get drunk and skinny dip in the lake. Hey -- the client may not like it, but sometimes it's just the only way.
Oh, and for the record, Coleman isn't just good at social networking the original way. Check out their facebook page here.