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Robert Bishop, one of the esteemed CWs here at Callahan Creek, found this story and sent it to me. Here is what he said:
"Once upon a time before I even turned 10, I lost a sweet stack of comic books at a hotel while I was on a road trip with my mom. To this day I remember what a downer that was.
So I found this story very cool.
Think I’ll be flying Southwest from now on. A Lost & Found Detective -- what an awesome way to reinforce your brand."
I agree, thanks Robert. Also, check out his awesome Lunch Blog.
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Record a comment from your computer right now. Be pithy.
Everything I need to know about advertising I learned from Star Wars
And fantastic stories like that are great ways to help overshadow Southwest's greedy, crappy changes like the new $10 each way extra fee you can pay to get priority seating, while still maintaining the A/B/C cattle lines.
Posted by:Kyle Rohde | September 10, 2009 at 01:12 PM
It is a charming story. I've NEVER seen so much personal interest come from a corporation that big. Louis Begin gives that corporation a very good name. Good post
Posted by:Michael Hoyt | September 12, 2009 at 11:04 AM