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April 12, 2010
Are you ready to Double Down?
This came in from Robert Bishop, Callahan CW and sometime AC contributor. I think he's got a tasty point.
KFC is adding the Double Down sandwich to its menu as a permanent item today. I've got nothing against fried chicken plus bacon -- I'm a big fan of both. But please, let's all agree the Double Down is not a sandwich.
We're on a slippery slope, people. We let KFC call this a sandwich, and you know where it all ends? Total advertising anarchy. And potentially zombies. Not sure how, just potentially.
All that said, I would still like to recognize the overall creativity of the Double Down. It’s a big step up from KFC's last big push, trying to selling a boneless filet in a cardboard sleeve. Or as we like to call it, Nuggetzilla.
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I saw the first spot advertising the Double Down right before I saw the trailer for Furry Vengeance (http://www.youtube.com/watch?v=1ezRx3J9Ivk) and I was suddenly sure the world has reached a new low point.
Posted by:Barrett | April 12, 2010 at 12:00 PM
I imagine this will be a nightmare for table-top photographers. From any angle, under any lighting, it just looks like a free-form mass of fried shit.
Then again, there's a certain target market that loves just that.
Stay classy, America.
Posted by:Prescott Perez-Fox | April 12, 2010 at 01:05 PM
That looks like one of those products that should be served on a stick at the state fair. Should be interesting to see what happens to sales when they have to post the nutritional information on that thing.
Posted by:kate | April 14, 2010 at 02:17 PM
I bet its a great idea after a couple of beers.
Posted by:concaf | April 20, 2010 at 03:38 PM