New Old Spice. Original scent still best. But pleasant to see more surprises.
For me, what makes this idea and campaign great is not the cinematography, nor the music, nor the need to get middle-aged former drinkers of Gatorade back on the sugar water wagon. No, what makes this campaign great is that it makes you try to answer a difficult, difficult question: If you could go back in time, would you? Me, I don't know. Some of those dudes looked like they were about to get injured bad.
Congrats go to TBWA\Chiat\Day who just seem to keep on winning. Way to go guys.
Record a comment from your computer right now. Be pithy.
Everything I need to know about advertising I learned from Star Wars