June 30, 2010

Swan Dive!

New Old Spice. Original scent still best. But pleasant to see more surprises.

June 22, 2010

The Lions begin to pour in for TBWA\Chiat\Day & Gatorade

For me, what makes this idea and campaign great is not the cinematography, nor the music, nor the need to get middle-aged former drinkers of Gatorade back on the sugar water wagon. No, what makes this campaign great is that it makes you try to answer a difficult, difficult question: If you could go back in time, would you? Me, I don't know. Some of those dudes looked like they were about to get injured bad.

Congrats go to TBWA\Chiat\Day who just seem to keep on winning. Way to go guys.

June 11, 2010

Thanks HOW and HOWies.

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American Copywriter would like to thank the HOW Design Conference, all the people that worked so hard to get it together, all the amazing speakers and all the awesome people we met.

We had a great time and look forward to doing it again!

May the force be with you.

Tug and JJ 

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