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June 22, 2010

The Lions begin to pour in for TBWA\Chiat\Day & Gatorade

For me, what makes this idea and campaign great is not the cinematography, nor the music, nor the need to get middle-aged former drinkers of Gatorade back on the sugar water wagon. No, what makes this campaign great is that it makes you try to answer a difficult, difficult question: If you could go back in time, would you? Me, I don't know. Some of those dudes looked like they were about to get injured bad.

Congrats go to TBWA\Chiat\Day who just seem to keep on winning. Way to go guys.

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I think you're right on about what makes this campaign beautiful!

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