May 30, 2008

Bushnell: A million bucks for a Bigfoot.

Coonhog1_2Bushnell makes all kinds of yummy optics and cool electronic gadgets. From binocs, to laser range finders to GPS units to scopes to trail cameras. You know what a trail camera is don't you? You attach it to a tree somewhere deep in the forest and it waits patiently until it senses movement. Then it clicks off a few frames. The idea is to photograph nature without all that human intervention stuff. Sometimes the results are pretty interesting. Like the photo of the raccoon who decided to take a ride on the back of the boar.

Now comes the report that Bushnell seems to be preparing to offer a cool million to the first person who can capture indisputable proof of the Sasquatch with one of their trail cameras. As noted, the Sasquatch is an advertising favorite and probably deserves a spot here.

In any case, a tip of the hat to our friends at Bushnell. The promotion is coming soon. The buzz is starting now.

Bushnell_bigfoot

Posted by John on May 30, 2008 at 01:16 PM | Permalink | Comments (1) | TrackBack (0)
Categories: Advertising , Branding , Brave New Marketing , Consumer Content , Marketing to Men , Pop Culture , Science , Sports

July 23, 2007

Hide your Harry Potter Shame.

Potter_2

For those of you who just can't admit in public that you're devouring the new Harry Potter book, there's this nifty user-generated solution. Handier than a Weasley product.

Posted by John on July 23, 2007 at 10:10 AM | Permalink | Comments (2) | TrackBack (0)
Categories: Books , Consumer Content , Pop Culture

June 18, 2007

Mash it up with Adobe.

Adobe Systems is looking for an ad. And you can make it. The “Take Creative License” contest gives entrants the opportunity to mash-up images available on the Adobe Stock Photos library and create an ad for the Adobe Stock Photos Service. The winning entry will be published in the September issue of Graphic Design USA Magazine along with an editorial highlight about the designer and their design process.

Go get 'em kids.

Posted by John on June 18, 2007 at 08:30 AM | Permalink | Comments (0) | TrackBack (0)
Categories: Advertising , Brave New Marketing , Consumer Content , Design , Web/Tech

May 22, 2007

Marvel vs. DC.

Conservatives vs. liberals. PCs vs. Macs. DC vs. Marvel. Some tribal skirmishes never grow old. Check out the rest of the series, too.

Side debate: Is Batman really the most Marvelicious of the DC characters? Which characters from which comic universe could or should switch? Let your geek flags fly, people.

Posted by John on May 22, 2007 at 09:49 PM | Permalink | Comments (3) | TrackBack (0)
Categories: Advertising , Brands , Consumer Content , Current Affairs , Entertainment , Pop Culture

April 30, 2007

Could this be rigged up to dispatch of bad account people and/or clients?

With all apologies to PETA I submit for your approval: The Squirrel Launcher.

Posted by Tug McTighe on April 30, 2007 at 02:20 PM | Permalink | Comments (3) | TrackBack (0)
Categories: Consumer Content

April 20, 2007

DJ Prato Remixes Old Spice

By day, our pal Paul Prato is an AD at another KC shop. By night, he is DJ Prato for London's NSB Radio (uh, that's NuSkool Breaks to you and me). Combine those two things and you get this techno-flava'd remix of Bruce Campbell's monologue from the recent Old Spice campaign. Hey, you can get stinky dancin'. So, it fits.

Posted by John on April 20, 2007 at 08:44 AM | Permalink | Comments (1) | TrackBack (0)
Categories: Consumer Content

February 21, 2007

Second Life is So 2006

What's your Second Life name? How many hours have you logged? How many islands have you been to? How many stores have you shopped at? How many political speeches have you heard? How many musical shows have you attended?

Shs_googleearthNever mind, I don't really care that much. I say why run around in a made up virtual world, when you can start to experience your own real world, albeit virtually? That's why we at Sullivan Higdon & Sink say Second Life is so 2006.

Back in April of '06, Google released their free 3D modeling tool called SketchUp (there's also a Pro version, too, but that costs money). When SketchUp went gold, Google also opened up their 3D Wharehouse -- a place where users can share their 3D creations made with SketchUp. Not only that, but Google also released the 3D Warehouse Network Link (read more about the Network Link), which allows users to see placed models of real buildings inside of Google Earth. Remember those ugly gray box buildings? Well, if there's a shared model that can replace said ugliness, it'll show up in Google Earth. And the best of all, with the release of Google Earth 4, some of these placed models show up automatically in some cities.

That's why we went ahead and made a virtual model of the Kansas City office of Sullivan Higdon & Sink (yes, we took the liberty of putting a huge sheep head on the roof, but everything else is anatomically correct). Currently, you can only see it inside of Google Earth if you download the KMZ file or use the 3D Warehouse Network Link.

Second Life? Pssshaw. Welcome to 2007.

Posted by SethyG on February 21, 2007 at 08:53 AM | Permalink | Comments (5) | TrackBack (0)
Categories: Consumer Content , Pop Culture , SHS News , Web/Tech

November 09, 2006

Spec iPod phone spot makes us drool.

Despite the fact that everything here is purely speculative, color us officially hot for this product. When people talk about the dream of consumer-generated content this is it (although some pros were behind this). Simply delicious. Unless the real thing isn't nearly this cool. In which case, cgc could bite Stevie boy right in the butt. Cheers to those behind this beauty.

UPDATE: A reader emails to say, "This video is quite old." Well, we musta missed it first time around. Old or not, it's still hot.

Posted by John on November 09, 2006 at 02:37 PM | Permalink | Comments (4) | TrackBack (0)
Categories: Brave New Marketing , Consumer Content , Current Affairs , Design , Web/Tech

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