Great spot. Great idea to release the "unseen footage." Relieved and happy that they never gave into the temptation to actually levitate anything in the final cut. I like the reverse of Mom and Dad, too.
|The Colbert Report||Mon - Thurs 11:30pm / 10:30c|
|Art Stephen Up Challenge - Wade Hampton|
Friend of AC, best man of JJ, and super art guy Wade Hampton was the first artist featured in the Colbert's Nation user generated art contest. More evidence that the AC nation still rules. You may or may not remember Wade from this old AC episode about creativity.
You've probably seen this. I hadn't. This is right up my comedic alley. Best touch? "France likes this."
I may be late to this party but I don't care: This shit is amazing. The thesis as put forth by thefuntheory.com:
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
As proven by the piano/stairs video, they got it totally right. Add the fact that they also have a contest to crowdsource more ideas that prove their thesis, with videos and voting and such and the whole thing goes from great to simply brilliant. Seriously.
The biggest thing for me though, is who is sponsoring the whole thing. Right, it's VW. They are paying somebody to manage the site, to do the original stunts and to maintain the whole thing. Yet aside from the front page of the site, I don't see a VW logo anywhere. Or a picture of a car. Or a link to our newest TV campaign. Or even a list of correctly-spelled dealer names. Sure you've got a © Volkswagen at the bottom, but of course you're gonna get that.
1. How do we get our clients to sponsor this kind of "initiative"? There's clearly a shocking amount of earned media here, but, as you guys know, that's really difficult to pin an ROI onto.
2. Are some clients just too unsophisticated or simply unwilling to greenlight a project like this? And if so, is there any way to get them to change their thinking?
3. What can you do that takes a non-advertising idea and turns it into way to get your clients earned media and, dare I say, viral attention?
In all, I think this is about the most awesome thing I've seen in awhile. What do you guys think?
For years around the parts JJ and I call home, Fred Phelps of the Westboro Baptist Church has been spreading hate with his family and followers. Last week they protested the San Diego Comicon. (I'm guessing for the hot looking superhero chicks and also the "dark magic" of many heroes' unearthly powers. Look, I don't know. None of it makes a whole lot of sense to me.)
Anyhow, this time, they were rebuffed by a counter protest by Comicon attendees who, I must say, are much cleverer than the members of Phelps' congregation. Their signs are a blast.
In World Cup terms I'm calling it Super Heroes 1, Hate nil.
Via Comics Alliance.
The First Half of 2010 Edition.
Cruise into your Memorial Day weekend by cracking a cold one, settling down in your lawn chair and catching up with John and Tug via this rambling assemblage of various podcasts recorded in several locations and times.
00:00 Preamble about current affairs
01:43 Nike + World Cup - Glory
03:59 Chevy moves fast
05:03 HOW Design Conference news
06:54 Geeked up about the World Cup
12:39 Be less evil
19:08 Southwest flavor
20:05 John, Tug and Tiger
31:01 Kindling for the fire
Total running time 40:35
It should be a good one so why don't you download it already? Oh, and sorry for the wonky audio there at the beginning, JJ promises to figure it out for next time. Have a great holiday everyone!
Record a comment from your computer right now. Be pithy.