Painfully funny because it is painfully true. I love a good Mage.
I place this in the "homage" category. Am I wrong? What would Leeroy Jenkins do? Either way, it's interesting that this is ad does double duty for two brands. Do you suppose the T-Shirts with, "I am the law giver!" are already printed? Come to think of it, this Toyota campaign must be created by nerds after my own heart. So far, they've worked in Nessie, meteors from space, a mechanized monster and now WOW.
Some people call it, "Never Have I Ever." Others call it, "I've Never." A few call it, "Well, I Never." And, I think, four people call it, "I Have Never." Whatever it's called in your neck of the woods, I'm talking about the drinking game called, "I Never." This is a game where a statement is made about never having done something, and for those who HAVE done said deed, they take a drink. For example, if the statement "I never hated on a commercial," were made, we all (yes all of us) would have to take a drink.
Usually the game takes place in a bar, basement or campground. But now you can play "I Never" online with your friends who live across the street, or far, far away. We hope you enjoy it as much as we do.
Courtesy of your friends here at Sullivan Higdon & Sink and Houlihan's Restaurants.
Put on the headphones and enjoy some Winterbells. Share your high scores here.
I'm not sure exactly who Mega 64 is. Is this gen-u-wine user-generated content? Visit the Web site, and you'll find more a great podcast focused on games, TV and pop culture and lots more vids for games. In any case, the whole thing feels like a great example of how things really ought to work in this social media world of ours.
The new NFL season kicked off last night. It's not just a new sports season. It's a new advertising season with a slew of NFL-related commercials. Many of the new spots will undoubtedly feature Peyton Manning who has proven to have both a strong arm and a darn decent sense of comic timing as evidenced in this new Sprint spot, and even more so, in last year's priceless Mastercard campaign.
My current favorite Peyton commercial is the new SportsCenter spot that he shares with his famous brother and father. During a tour of ESPN's studios, Peyton and Eli act like kids giving each other wet willies and back kicks while Archie shoots them disapproving fatherly looks. Classic.
We'll keep our eyes peeled for good spots this weekend as we watch entirely too many games. Go Chiefs.

From all of your friends at Sullivan Higdon & Sink, we would like to wish you all a happy and fun Cinco de Mayo. To do that, we're inviting you to virtually smack the hell out of a pinata. Many people are clamoring about their best time, but the unofficial record right now is 3 swings, 8 seconds. It doesn't get much better than that.
Anyway, enjoy the game and have a great holiday today.
Arrrrrrrrriba! Los Lobos! LOS LOBOS!!!
I recently rediscovered an online gaming viral from my friend Stuart's web site and it's quickly spread around our office like wildfire. A little set up before you watch...
In the realm of Massive(ly) Multiplayer Online Role-Playing Games (MMORPGs), there is a lot of time and strategy spent in building your characters up from nothing. It's such a time-consuming adventure (read: investment) that Wired Magazine reported last year that the world of Everquest was the 79th richest nation on Earth. Say what?
Well that doesn't mean that the world of MMORPGs is just full of serious gamers... enter Leroy Jenkins. I don't know if I should talk much more about this, but you should definitely watch the clip. It's hilarious, and you'll soon figure out which one Leroy is. Enjoy.
Leeeeeeeroooooy Jeeeeeenkins!!! (Requires Windows Media Player)
Last week I was here writing about the baseball game that was going to be played (partly) on Xbox. I was excited about the idea, as was the team and, it seems, the fans. According to the KC Star, 6,000 tickets to the game had been sold (the team has been averaging 5,100 per game) three weeks before the event.
Unfortunately (and despite the full page ad about the game on today's Preview section), the Northern League officials decided that the team couldn't go ahead with the promotion. And yet another remarkable (and effective) idea dies on the hands of a naysayer. "What if the result of this game interferes with the standings at the end of a season," is what the league asked.
And we all know that "what if"s are little darts of idea poison.
We don't know if the Kansas City T-Bones management still expects the July 16th game to bring its largest crowd ever. Especially now that the two innings of xbox baseball that would have counted have turned into one inning to be played after the actual game is over -- an etch-a-sketch rendition of the punch the original idea carried.
Still, good try, T-Bones. All you wanted was to sell lots of tickets and have fun in the process.
I'm not a gamer; it always seemed to me that the sense of accomplishment you got by succeeding at a game was pretty irrelevant once you got back to the "real world." For once, though, a couple of gamers will be able to change the outcome of a real life event thanks to their virtual skills, in front of our minor league baseball team's supporters.
The first two innings of the July 16th game between the Kansas City T-Bones and the Schaumburg Flyers will be played virtually.
Equipped with Microsoft Xbox game controllers instead of baseball gloves and bats, two video gamers will climb into recliner chairs around home plate at CommunityAmerica Ballpark and slug it out on the park’s 16- by 24-foot video screen.
Their scores from playing two innings of MVP Baseball 2005 on an Xbox will stand when the T-Bones and Flyers take the field to finish the last seven innings of the game.
I love the idea. I love the fact that something like this is being done for the first time here in KC, a city that usually doesn't like to be the first to try new things. I love the fact that it will bring a whole new audience out to the T-Bones ballpark next month. I love the free media they're getting. And I love that not only the T-Bones are getting some brand minutes, but also the Xbox is getting a free product demo (it's news -- and pretty amazing -- to me that the teams they will playing on screen will have the real names, stats, and even facial features of the actual baseball players) to a few thousand people at once. Plus I like thinking that between the moment that idea was born and the moment the idea was shared with the press, a number of people must have gone "but you can't do that," "that's impossible," or "that's just too weird." Props to the T-Bones for not living on Sunday afternoon mode, when it's so much easier to find a reason not to do something (or do the same thing that you have always done before) than it is to do something unexpected and remarkable.
Record a comment from your computer right now. Be pithy.
Everything I need to know about advertising I learned from Star Wars