My grandfather had a silver cup that hung on a hook in the kitchen of 2020 Moyle Street. Printed on clear glass at the bottom of the cup was the phrase, "When you're out of Schlitz, you're out of beer." I drank Dr. Pepper out of that cup every summer as a kid. Zipping home the other day, I heard a radio spot announcing that, "...the classic Schlitz formula, the one that made Schlitz the most popular beer in the country in the 60's is back." I thought it was an interesting enough play and hopped on the Schlitz site where I found that the campaign was paid off with loads of 60's ads and merchandise (sorry, no silver cups).
Then I saw this post on Adpulp. The retro trend has been hot forever it seems. For years, however, we played more with iconography that hailed from 50's and early 60's (yeah, 30's and 40's, too). Today, it seems that retro design is sprinting toward late 60's, 70's and even, gulp, the 80's. It all makes sense, of course. Since 2001 times have been more than a little unsure. Whether they really were or not it's soothing to our senses to look back at "simpler times." Well, that that and all the art directors are watching Mad Men.
Somewhere someone got asked the question, "How do we make Schlitz relevant again?" I think the decision to just let its old brand shine again is right play (although I am certain there were meetings where someone said, 'Why do we want to look old? We need to be contemporary!").
Could be I'm biased by my grandpa's old cup, but I'm buying Schlitz this weekend.
File under: marketing to men
Those in the know will love what they see here. What seems arcane to an outsider is pure poetry to an insider, and that can make an ad highly polarizing and highly relevant. A formula often ignored and/or feared by brands.
Hat tip to Did You Ever Notice?
File under: Marketing to Men
This spot has been around awhile, but I hadn't seen it until this weekend. On Father's Day, actually. Maybe it was the mood of the day, but this just jumped out of TV and slapped me around a little in terms of relevance. A great example of the right spot placed at just the right time. Creating spots like this seems deceptively simple. Oh, hell you just take a quote from an interview Earl did a few years ago and cut together some old footage. But crafting a spot this tight and this on strategy out of found material is, in no way, as easy as it sounds. WK is just so damn good at this stuff. The Magnificent Bastards strike again.
File under: marketing to men.
Bushnell makes all kinds of yummy optics and cool electronic gadgets. From binocs, to laser range finders to GPS units to scopes to trail cameras. You know what a trail camera is don't you? You attach it to a tree somewhere deep in the forest and it waits patiently until it senses movement. Then it clicks off a few frames. The idea is to photograph nature without all that human intervention stuff. Sometimes the results are pretty interesting. Like the photo of the raccoon who decided to take a ride on the back of the boar.
Now comes the report that Bushnell seems to be preparing to offer a cool million to the first person who can capture indisputable proof of the Sasquatch with one of their trail cameras. As noted, the Sasquatch is an advertising favorite and probably deserves a spot here.
In any case, a tip of the hat to our friends at Bushnell. The promotion is coming soon. The buzz is starting now.
Will Ferrell + Old Spice + Semi-Pro Co-brand + user participation = pretty fuckin' awesome. Check it. You really gotta hand it Old Spice and WK. This is one helluva brand renovation that's underway. Irrelevant and cheesy to irreverent and, gulp, potentially cool. One can almost drop Old Spice in the shopping cart without shame.
A click leads you here to play a surprisingly engaging and difficult advergame. And yeah, I added Alka-Seltzer to today's shopping list. Well played, Speedy. Well played.
Mixed sports metaphors, high-top striped socks and an intentionally cheesy payoff. There's a lot to like here.
Record a comment from your computer right now. Be pithy.