Great spot. Great idea to release the "unseen footage." Relieved and happy that they never gave into the temptation to actually levitate anything in the final cut. I like the reverse of Mom and Dad, too.
This track is created with vocal syllables, musical chords and sound effects recorded from the 1937 Disney classic Snow White And The Seven Dwarfs. A lot more cool stuff here.
More details about a possible post party are to come. In the meantime, here's the flyer to get your AAF-KC discount.
Check out the trailer. I am taking my whole creative dept. Why don't you?
*Currently no showtimes for KC but I am going to email the producers to see what can be done. Request a showing by emailing firstname.lastname@example.org.
**Also check them out at facebook.
Too many of these this week. Here's to you Mr. Korman. Thanks for the laughs.
Sidenote: There's a "thing" in theatre about "breaking character." Sure, Conway is chewing the scenery here. But the real laughs come from Korman going ahead and laughing at him. Korman knew exactly what he was doing.
So, you want to make a movie based on deep Forteana legends about Nazi UFOs (aka foo fighters) but don't have the cash? No problem. Just make one hell of a trailer and then ask the world to finance your creative efforts. Sounds like a plan to me. And, hey, if I were a major studio head I think I'd want to talk to these guys. The concept is at least as interesting as this.
Tonight, is a big, big night for brands. Star brands, studio brands and marketer brands all mix on the red carpet. We can count on the Nicholson brand doing well tonight. It's a tradition to cut to him grinning in the audience. His smile is as iconic as the Clydesdales. But what about the marketers that are making their big bet with this event instead of the hyper-hyped Super Bowl? Follow a live chat with the pundits on Adfreak's new OscarFreak. If you are so moved, leave your opinions on the winners and losers here or as an audio comment. We'll update this post with our own opinion in the morning. In the meantime, we already know what Judd Apatow thinks of the whole thing.
UPDATE: I'll be honest, Sunday night laundry made me miss a lot of the spots. The one I caught that I found really intriguing was MasterCard "searching eye." It's paid off online here.
Will Ferrell + Old Spice + Semi-Pro Co-brand + user participation = pretty fuckin' awesome. Check it. You really gotta hand it Old Spice and WK. This is one helluva brand renovation that's underway. Irrelevant and cheesy to irreverent and, gulp, potentially cool. One can almost drop Old Spice in the shopping cart without shame.
A while back I started to notice quite a bit of cool viral marketing going on for the next Batman movie, The Dark Knight. We're talking microsites galore and massive user participation. On one microsite, users were asked to answer location-specific questions from across america to reveal a phrase. Then, after that, there was a chance to send in a photo of yourself dressed up as the Joker.
Today, over on FirstShowing.net, all of the previous viral marketing attempts have been chumped, big time. It appears that now the people behind this marketing campaign has taken their execution to a new level -- physical items.
On December 3rd a new page appeared at whysoserious.com/steprightup with a hammer game and some teddy bear toys. Each toy had an address on it located in a number of cities around the US. The note on the game told people to go to that address and say their name was "Robin Banks" (get it, "Robbing Banks") and they'd get something there. It was first come, first serve, and each location was a bakery. What they were given was a cake with a phone number written on it. Now here's the best part: inside the cake was an evidence bag (complete with Gotham City Police printing) that contained a cell phone, a charger, a Joker playing card and a note with instructions.
If you're not following along, the lucky few to receive the cakes now have a cell phone that someone will call at a later time. In essence, Warner Bros. is creating their own Joker army.
Record a comment from your computer right now. Be pithy.