A better word screening app may be in order. Yee-ouch.
Remeber this one? Jesus, listened to it three times back to back. Didn't even remember it was on my iPod. Thanks Shuffle Feature!
And being alone is the best way to be.
When I'm by myself it's the best way to be.
When I'm all alone it's the best way to be.
When I'm by myself nobody else can say goodbye.
Dan Fogelberg died this weekend of prostate cancer. He was just 56 and was diagnosed only three years ago. Yikes. Yes I realize it was the 70s. Yes it rings a little cheesy. Yes he was saddled with the label of being one of these so-called "sensitive singer-songwriters." But I'm telling you today, still to this very moment of my quite cynical life, I cannot hear "Leader of the Band" without shedding a tear.
Another old lang syne indeed.
A teaser video for Sony's new generation Walkman products. The actual spot debuts tomorrow in the UK but should be online first.
The spot, created by Fallon, is billed as "the first ever ‘monophonic’ advert..." Seems 128 musicians will play only one note at a time to reconstruct an original music piece created by Hollywood music director Peter Raeburn.
I'm a sucker for these stunt demonstration spots.
Dear Apple Media Planners:
I am clearly in your target audience for the new iPod Nano. I love Apple products. I own two iPods. I'll pop for an iPhone eventually. I work exclusively on Macs. I am a brand zealot. And, demographically I must still fit because, despite the fact I really haven't watched that much TV as of late, I have been exposed to the new Nano TV commercial 98,412 times. And this is the problem. I quite enjoyed the spot the first 78,767 times. But, as of today, I think if I have to listen to that snippet of the hip, mellow vibe that is 1,2,3,4 by Feist again I will throw a brick through my new Vizio. Jesus, peeps. Is it too much to ask that you actually look at your plan and think, "Hmmm, this is a really big buy, lets make sure to let the creatives know that we should make at least a couple of spots." I believe the weight you've put behind this single execution is, in a word, inhumane. The spot has gone from ingratiating to grating and it's all your fault. All I'm asking for is a little bit of variety. A couple of executions. Maybe even three. Really. Thank you for your consideration.
Sincerely,
JJ
It's been a while since I did this, so here we go.
"The percentage you're paying is too high-priced
While you're living beyond all your means
And the man in the suit has just bought a new car
From the profit he's made on your dreams."
(BTW, I'm listening to a 12+ minute version of this song as I speak.)
If you happen to do some work on a green brand (or a brand that wants to go green), now may be the time to strike a deal with the lads from Spinal Tap. Since we've been so nice to them, maybe the fine folk at W+K London will see fit to fly us over the pond for the show at Wembley?
But we thought the law was just so analog.
iPods are selling like water. iTunes library gets bigger and better each day. But this report from The Register says iTunes sales are "collapsing." Interesting reading to say the least.
Record a comment from your computer right now. Be pithy.
Everything I need to know about advertising I learned from Star Wars