The Thrity Rooms To Hide In Addition.
John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It's a great Sunday afternoon chat with almost no cursing and only minorly bothersome mouth sounds.
And stay tuned. 'Coming in August 2011: The American Copywriter Reboot.
Frankly, it's probably about time we put our mouths where our clients' money is. Er, you get what I mean.
Great spot. Great idea to release the "unseen footage." Relieved and happy that they never gave into the temptation to actually levitate anything in the final cut. I like the reverse of Mom and Dad, too.
UPDATE: AAK! We are informed the Magnificent Bastards were NOT the ones responsible for said same. We are happy to correct the record. This beauty was thunked up by Definition 6 in Hotlanta. Great stuff, D6.
What VW said:
"Our goal of rapidly increasing our volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice," Tim Ellis, VP-marketing at Volkswagen of America, said in a statement. "The Volkswagen brand needs to inspire our base of enthusiasts as well as reach out and captivate those in mainstream America. Therefore, we are re-evaluating all areas of our business and after careful considerations have decided to take the necessary steps to ensure we have the right agency partner in place."
"We're going to get rid of that freaky, weird shit that Crispin kept coming up with and are going to appeal to the middle-American morons who never understood those crazy-ass campaigns anyway with what they really want: Sheet metal and ads that make sure to spell the dealers' names correctly."
What Crispin said:
"We have been privileged to have had the opportunity to work with Volkswagen for the past four years and are extremely proud of all that we have accomplished together. As a rule, we do not participate in reviews for our current accounts, and this will not be an exception. We wish Volkswagen the absolute best."
"Up yours VW."
I really am going to miss those quirky campaigns that CPB created and still miss the exceptional work that Arnold used to do.
1. The copy of the ad reportedly promises that beer relieves stress, improves health and lengthen life. We thank The Great Leader for allowing truth in advertising.
2. We have a case of good American beer for anyone who works that Wii-on-crack soundtrack into a real project.
4. This spot proves the old adage, "When in doubt, use reverb."
5. By the by, Don Pardo has some real competition in Korea.
6. AKA Mr. Black and MK12 can suck eggs. The motion graphics here rule. Some of those Korean characters look like they're made out of real chrome! That's the kind of stuff we thought only Nebraska Furniture Mart could pull off.
7. That North Korean waitress is not wearing 37 pieces of flair.
8. The Sam Adams guys can learn something from this spot. Beer-making employees look most concerned with quality when wearing white lab coats.
9. Why do we feel like that beer mug is made out of lead glass?
10. Just can't help but wonder if this is the kind of craftsmanship that went into North Korea's nuclear missiles?
11. If there's TV to be done in North Korea can a giant holding company office be far behind? McCann Pyongyang anyone?
Back in the day, Orson Wells freaked America out with his radio show about a Martian invasion. Modern fears aren't centered in outer space. Nope, there's enough to freak out about right here on Earth. Like the coming takeover by Skynet, the Cylons or Google. Here's how McCann Digital, Israel effectively turned technology against its teen masters.
Record a comment from your computer right now. Be pithy.