October 01, 2009
If you build it virtually will they buy?
A glimpse at what AR will be up to once the novelty factor has worn off. Amazing what happens when creativity is tied to usefulness. Found via @dabitch.
June 24, 2009
Beats a dated poster for the hotel restaurant.
Civilization by Marco Brambilla from CRUSH on Vimeo.
Video installation created by artist/director Marco Brambilla and Crush for the elevators in the Standard Hotel in NYC. It takes elevator passengers on a trip from hell to heaven as they go up or from heaven to hell as they go down. More here. Thanks to @jonkowing for the find. Now, about the breakfeast buffet....June 23, 2009
R.I.P Ed McMahon
So long Ed. Here's hoping you and Carson are doing a show up there tonight.
June 18, 2009
Schlitz embraces the more recent past.
My grandfather had a silver cup that hung on a hook in the kitchen of 2020 Moyle Street. Printed on clear glass at the bottom of the cup was the phrase, "When you're out of Schlitz, you're out of beer." I drank Dr. Pepper out of that cup every summer as a kid. Zipping home the other day, I heard a radio spot announcing that, "...the classic Schlitz formula, the one that made Schlitz the most popular beer in the country in the 60's is back." I thought it was an interesting enough play and hopped on the Schlitz site where I found that the campaign was paid off with loads of 60's ads and merchandise (sorry, no silver cups).
Then I saw this post on Adpulp. The retro trend has been hot forever it seems. For years, however, we played more with iconography that hailed from 50's and early 60's (yeah, 30's and 40's, too). Today, it seems that retro design is sprinting toward late 60's, 70's and even, gulp, the 80's. It all makes sense, of course. Since 2001 times have been more than a little unsure. Whether they really were or not it's soothing to our senses to look back at "simpler times." Well, that that and all the art directors are watching Mad Men.
Somewhere someone got asked the question, "How do we make Schlitz relevant again?" I think the decision to just let its old brand shine again is right play (although I am certain there were meetings where someone said, 'Why do we want to look old? We need to be contemporary!").
Could be I'm biased by my grandpa's old cup, but I'm buying Schlitz this weekend.
File under: marketing to men
June 17, 2009
DEUS Freaks out the kids.
Back in the day, Orson Wells freaked America out with his radio show about a Martian invasion. Modern fears aren't centered in outer space. Nope, there's enough to freak out about right here on Earth. Like the coming takeover by Skynet, the Cylons or Google. Here's how McCann Digital, Israel effectively turned technology against its teen masters.
June 16, 2009
Creative kids make me happy.
In a day when creative education is getting slashed left and right it's heartening to see a public school program really engaging kids. I also love seeing that. while most of the kids are into it, there are still more than a few faces getting made.
Thanks to Brazilian Art Director for the find.May 05, 2009
Happy SInko De Mayo
It's an oldie but a goodie from Sullivan Higdon & Sink. Try your hand at the "Beat the Sheep Pinata" game. Hint: Note the level of the sheep pinata before you are blindfolded. Then watch the sheep shadow. Or, hell, just swing wildly. Enjoy the day, friends.
Note to Brazilian Art Director: Wish you were here!
February 17, 2009
Top Star Wars lines improved by adding the word "pants."
I find your lack of pants disturbing.
February 02, 2009
#AC 61 Now Available
AC 61 The Super Bowl 43 Listen In Edition
Tug and John sit down with their families to take in the spectacle of Super Bowl 43. Listen in to real time reactions, loads of baby cooing and sharp-tongued post-beer analysis.
Chapter 1: Preamble
Chapter 2: Faith & John (5:37)
Chapter 3: First Half Listen-in (6:50)
Chapter 4: First Half Analysis (14:12)
Chapter 5: Second Half Listen-in (18:22)
Chapter 6: Second Half Analysis (25:54)
Chapter 7: Post Script (31:19)
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