Bushnell makes all kinds of yummy optics and cool electronic gadgets. From binocs, to laser range finders to GPS units to scopes to trail cameras. You know what a trail camera is don't you? You attach it to a tree somewhere deep in the forest and it waits patiently until it senses movement. Then it clicks off a few frames. The idea is to photograph nature without all that human intervention stuff. Sometimes the results are pretty interesting. Like the photo of the raccoon who decided to take a ride on the back of the boar.
Now comes the report that Bushnell seems to be preparing to offer a cool million to the first person who can capture indisputable proof of the Sasquatch with one of their trail cameras. As noted, the Sasquatch is an advertising favorite and probably deserves a spot here.
In any case, a tip of the hat to our friends at Bushnell. The promotion is coming soon. The buzz is starting now.
At first glance, the lo-def campaign from McKinney-Silver and Sony seems like it just might be cool art direction for art direction's sake. Of course, by now, you know that the lo-def spots turn the corner and really sell the point. The approach is a clever solution that mitigates the issue that those viewers without a high-def TV can't really appreciate a high-def picture no matter how many white leopards with bejeweled leashes you put in the spot.
Quick, we need someone from the Netherlands to send us a letter in the mail! Why? Because the postal service in Holland has issued stamps with moving images. Yes, I said moving images. I don't know how it works, exactly, but the stamps use lenticular technology to loop twelve images. That's amazing. Not that I ever remember any ad agency being able to use a stamp for branding purposes, but this is just cool and fun to think about the possibilities.
Seriously, if we have any listeners/readers across the Atlantic that have access to these stamps, we'd LOVE to see one!
One of the things our agency is known for, among the people who have visited our office, is the fact we have M&Ms everywhere. Bowls of M&Ms greet you as you walk in, while more bowls are distributed around the conference rooms and public areas of the office. Clients love it; students who come to visit love it even more. I think the UPS guy partakes as well.
The story behind them -- and guys, correct me if I'm wrong -- comes from the early days of the agency, back in a time when advertising walked uphill both ways in the snow. One of the founders, upon reading that sugar makes the brain function better, started distributing candy around the office. Eventually M&Ms proved themselves quite popular, and ever since then we've had endless supplies of the candy that melts in our mouth (but not in your hand) around.
The question of whether the sugar helps our brains work better is answered every day in the halls of SHS. And that's why I'm wondering if, in the quest to make the agency employees more and more creative every day, and in light of the recent finding that subject studies solved problems better while lying down, the managing partners will let us expense a day bed or a hammock.
Record a comment from your computer right now. Be pithy.