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The anniversary of our first show and our now yearly Super Bowl wrap-up. We touch on, at least for us, what were the highlights and the lowlights of this year's crop of spots. You'll disagree with some of what we say. All hail the subjective nature of advertising. Plus, remember, Tug and I are saps.
Unfortunately, a tasty part of the show was lost. We've spent sometime trying to recover it, however, once that failed, we just made do. Hopefully, you'll enjoy it anyway.
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» American Copywriter Super Bowl Podcast Released from Adrants
As promised John January and Tug McTighe have released their 2006 Super Bowl podcast in which they laud and lambaste the big game's commercials. We'll be listening. You should too.... [Read More]
Record a comment from your computer right now. Be pithy.
Everything I need to know about advertising I learned from Star Wars
Congrats on your one year!
Is there a site where I can download and view commercials that aired on the Super Bowl?
Posted by:lisa | February 06, 2006 at 11:21 AM
Google has them... of course.
Posted by:Ben Thoma | February 06, 2006 at 12:49 PM
Hey fellas, congrats on a year! As much as I hate to complain about ads (its so easy to criticise, so hard to create), I have one particular axe to grind:
The degree commercial featuring "3X protection" for men is a COMPLETE rippoff (ie a dub) of a 6-month-old UK ad in which the deodorant being advertised offers "over the top protection". Unfortunately, I haven't looked up who exactly is responsble for it, but I have to say "shame on you" for actually making the ad worse by slicing it down, removing subtlties such as the "no helmets" sign at the front desk of the office building, and cutting dialogue between the men (in order to disguise it as a British ad). Over the top is a much better way to describe the whole sequence, and I think the American version seems a bit out of place.
Another blatant rippoff of a UK as is the "impatience is a virtue" ad which features a girl wearing a complete outfit she intends to purchase from a clothing store. However in this case, the commercial is re-shot making it, in my opinion, less effective. The original, an ad for Grazia magazine, was a very original concept, so its no wonder the yanks bit off it.
Sorry for the rant, keep up the good work.
Posted by:scottperezfox | February 06, 2006 at 01:08 PM
SPF: If you find a link to that spot, we'd love to see it.
Posted by:American Copywriter | February 06, 2006 at 02:36 PM
ESPN Page 2's Patrick Hruby has the best line about the Gillette spot - "I'm not sure what sort of new product Gillette rolled out, but I think we may need to bomb somebody before Iran gets its hands on it."
Posted by:Fritz | February 07, 2006 at 03:48 AM
Where's that damn hot girl photo you promised?
I mean... it would be nice if we could see the nice looking woman you referred to in your friend's recent commercial - for reference.
Posted by:Ben Thoma | February 07, 2006 at 01:28 PM
Yes, I came for the girl pic as well. I was thinking, what a great way to drive traffic to the site. Where is the pic, guys?
Posted by:Nick D | February 07, 2006 at 02:59 PM
Hey...Tug made the promise...
Posted by:American Copywriter | February 07, 2006 at 03:14 PM
I wish the brontosaurus from the FedEx spot would’ve stepped on the PS cleaning products and those guys in the protective suits.
But that's just me. ;-p
Posted by:makethelogobigger | February 07, 2006 at 08:35 PM
The New Scientist just published an article—"Brain Scans Reveal the Power of Super Bowl Ads".
Of particular note:
(found via The Consumerist)
Posted by:Garmin | February 08, 2006 at 03:39 PM