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May 31, 2006

Mashing it up with Joseph Jaffe

047171837801_bo2204203200_pisitbdp500arr Tug and I are proud to announce that American Copywriter and "the new marketing podcast" Across the Sound will be doing a mash-up episode. This means we'll be riding the long-tail and making memes with the one and only Joseph Jaffe, the author of one of our very favorite Adweek books, Life After the 30-Second Spot. Jaffe is one of the leading proponents of full consumer connectivity. The conversation is bound to be interesting. Stay tuned.

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Comments

This will ROCK!!!

This is great, a natural. Jaffe brings a great wealth of knowledge of new marketing & new media, and AC brings a fresh and unique creative view of things. Both are shaking stuff up and pushing people and our industry to think better.

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