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July 28, 2006

Prehistoric Product Placement

Watching VH-1's World Series of Pop Culture last night, I caught a glimpse of this. Wow. Just wow. It sells cigarettes with both misogyny and misandry. Nicely done. I like to imagine the absolute deluge of outrage this would cause if it ran today. I also like to imagine how the pitch went all those years ago:

The scene: A big boardroom. There's an ashtray for every seat around the table.

Man in Gray Flannel Suit: "So Fred and Barney are watching the women work."

Winston Exec: "I wish I could get my woman to work."

MIGFS: "That's a good one J.W."

WE: "Shut up J.G. Now, what happens?"

MIGFS: "Well, Fred and Barney go around back so they don't have to feel guilty about the women working.They take a Winston break."

WE: "I don't want people thinking our smokers are lazy."

MIGFS: "We thought of that. So, in the end, Fred and Barney choose to help the women out. We'll make sure they have big smiles on their faces, too."

WE: "As long as someone mentions our pure white filter. Who talks about the pure white filter?"

MIGFS: "Barney."

WE: "I don't want people thinking our smokers are short."

MIGFS: "He's sitting down when he says it."

WE: "As long as someone lights up and sings the jingle. Who sings the jingle? Not one of the women?"

MIGFS: "No, no. Fred does."

WE: "I don't want people thinking our smokers are fat."

MIGFS: "Well, he's lighting one up for Wilma. We don't want to leave people with the impression that Fred is a total oaf. This will appeal to both genders."

WE: "Let's talk more over lunch. I need a martini."

As you can see, ham-handed product placement is nothing new. It just seems new.

v 2.0 (augmented)


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» Old Ads Get New Life Thanks To YouTube And Others from AdPulp
American Copywriter points to this ad for Winston. Never mind the "I can't believe they got away with this back in the day" factor. If old commercials keep cropping up, can brands that truly want to change their image succeed?... [Read More]


Perhaps today's beer ads will be viewed with similar shock and horror in 50 years time.

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