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'Tis the season for advertisers (and agencies) of all sizes to take familiar songs of the season and rewrite their lyrics for commerical purposes. Tell us, dear community, is this an effective and useful practice or is this an idea that is not just checked out, it's worn out?
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Record a comment from your computer right now. Be pithy.
Everything I need to know about advertising I learned from Star Wars
I am struggling to come up with a good excuse to use re-mixed Christmas Carols and I am comming up with nothing.
Oh wait! A Lunesta version of Silent Night!
Boy, that's a terrible idea.
Posted by:John DeCesaro | November 28, 2006 at 01:56 PM
Okay, I stand corrected.
I just heard a radio spot for a Garmin navigation system that intercut "Dashing Through the Snow" with direction signals from a car GPS system.
Kind of clever.
Posted by:John DeCesaro | November 28, 2006 at 04:36 PM
I think it still works as long as it's done in a new or fresh way or with a creative twist. I hate the Garmin version of the "Carol of The Bells" because it's just dumb rewording! (and yeah... it's annoying!)
Another thing: I really have the feeling that we need to retire the "Dance of The Sugar Plum Fairy" from TV ads!
Posted by:Rogelio | November 28, 2006 at 05:07 PM
You know, Fallon is responsible for the Garmin spots, so do they get a pass?
Posted by:Kyle | November 29, 2006 at 09:53 PM
Kyle...hence the question in the poll, pal...
Posted by:American Copywriter | December 01, 2006 at 08:36 AM