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As we head into Thanksgiving week, it's comforting to know that, while changes in our industry are coming hard and fast, some things will always remain true.
What you see above is a 1983 spot for a Burger King Whaler. Back in 1983 no one had heard of a DVR (though VCRs were causing concern). No urls were present on ads, although fax technology was all the rage. There was no AOL. There was an Apple, but depending on the air dates of this spot, there may or may not have been a MacIntosh. MTV was about two years old. And Alex Bogusky was probably in high school.
Still, as you look at this high '80's piece of creative you can bet that someone fumed for a few hours about client changes to the script, that the director found some way to be a diva on set (even filming this thing), that pre-pro went longer than it should have, and that some higher up at BK didn't like the spot and ruined an agency manager's day because he or she called to say so. You can also bet that someone from Greenpeace sent a notice to the organization's membership to write BK (sorry in this day and age it was called Burger King) and protest the name of this product.
Don't let the pressures of the business get to you on your Thanksgiving holiday. The more things change, the more things stay the same. You'll live to agonize another day.
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Everything I need to know about advertising I learned from Star Wars
I couldn't agree more on the "More things change" observation. Or on the promise of future agony. It's a renewable resource.
Posted by:Captain Flumox | November 21, 2006 at 01:33 PM