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Here's a "behind-the-scenes" look at Bruce's latest endeavor for Old Spice. I think the original effort was better than the spot that goes with the above. The approach in the new spot itself isn't as refreshingly unexpected. Still, here we are talking about Old Spice again. And this behind-the-scenes thing is certainly a nice way to stretch the campaign. So, I remain a fan. And, truth be told, it's pretty much impossible not to enjoy watching Bruce Campbell sing a Duran Duran song isn't it?
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Everything I need to know about advertising I learned from Star Wars
sophomore slump.
Posted by:james-h | May 15, 2007 at 01:53 PM
Nope. Not feelin it. But it's hard to top the original since it probably had the single best monolog I've ever heard in an ad.
Posted by:Paul Prato | May 18, 2007 at 12:45 PM