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July 22, 2007

Work that reminds us why we love advertising #1.

Had not seen this Gold Lion winner until last week. Genius. One can only hope to do as well with a full two minutes to communicate an idea. Great concept. Great script. Casting is dynamite. And the direction? So good it can't be fully appreciated until the end. Flat out wonderful. Credit where it's due: Agency: NORDPOL+ HAMBURG Creative Director: Lars Ruehmann Art Director: Bjoern Ruehmann/Joakim Reveman/Matthew Branning Production Company, City: PARANOID PROJECTS, Paris Country: FRANCE 2nd Production Company, City: PARANOID US, Los Angeles Country: USA Director: The Vikings

Thanks to Andrew The Planner


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Thanks so much for posting this! As an aspiring creative, it's made me more driven to break into advertising.

Something must be wrong with me cause I don't like it even a little.

Either that or I've been slapped down one too many times with scripts that rely on the long reveal.

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