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Splendid news for our friend Steve Hall and Adrants. Watershed Publishing LLC, which owns online titles such as MarketingVOX, MediaBuyerPlanner and MarketingCharts, is buying a minority interest in Adrants for some cold, hard cash and future commissions.
It's pretty cool that an ex ad guy can turn a blog into an industry force and a legitimate money-making enterprise. Adrants has inspired a lot of bloggers. The coverage is entertaining, but, in my opinion, fair. Something to be celebrated in the blogosphere. This is well-deserved success.
We are officially requesting a ride on the yacht, Steve.
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Ha! Oh how those press releases inflate things so:-) The yacht....well in a few years....maybe. Thanks for the kind words!
Posted by:Steve Hall | October 16, 2007 at 06:55 PM