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No seriously. Whatever happened to Reebok? I have not seen hide nor hair of them since Terry Tate. But it was sure funny. In fact, I laughed out loud when I remembered the company was "Felcher & Sons." Sheesh. Apparently no one at Reebok had ever seen Urban Dictionary.
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Everything I need to know about advertising I learned from Star Wars
I think the most reasonable explanation is that Reebok used the "Costanza Method": always make sure you go out on top when you make 'em laugh. Else you'll end up one-upping yourself and people will start calling you Coco...I think I'm mixing references now. Ah, damn you, TBS!
Posted by:Patrick | October 17, 2007 at 10:51 AM
Reebok had to use several years' worth of ad budget to recover from the "Pump" foolishness.
Posted by:Jason Fox | October 18, 2007 at 01:46 PM