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January 21, 2008

Jedi American Copywiter: Luke Sullivan

51rdlsznyl_aa240__3 The third edition of "Hey Whipple, Squeeze This" will be hitting the shelves soon. We at American Copywriter are giddy to announce that Master Sullivan himself will be joining Tug and I on an upcoming podcast to talk about what's new in the book, and the strange and wonderful life of an American copywriter. If you read this blog and have not read this book, pre-order it right fucking now.

I can't count how many times I've utilized Luke's wisdom to help sell some work. Anytime I've lost my advertising way or questioned my convictions I've come back to this book. Tug and I are really looking forward to our conversation wth Luke and hope you will, too. Questions? Pose them in the comments here or email us at our new gmail address. You can probably guess what the prefix of that address is. Don't use a dot.

In the meantime, Luke's given us permission to publish a few new snippets from the new edition in this space. Stay tuned.


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As a younger writer (just over a year in the industry), I would like to thank Mr. Sullivan for what I hold as one of the most valuable items at and around my desk. What can we look forward to in the new addition?

Along with the Copy Workshop, one of the best damned books ever written about the job. Sullivan's book is within arm's reach at all times--to advise, to inspire, and to remind me that I've got one of the best gigs in the world. Looking forward to the podcast.

Live taping?

Can't wait to hear that one.

Great great news! I can't wait for the podcast. Will it be a two-parter?

First time (and possibly last) Luke was in KC for the Art + Copy Club, I played his chauffeur (my character's name: Chauncey). I doubt he remembers me, even though I harassed with my book for months afterward.

Anyway, I propose that just when Luke's in the middle of taking a swig of O'Malley's Irish Cream Ale, you just blurt out the acronym "ROI" and see how far from his nose the beverage flies.

But then, I'm odd.

Dang it, just bought 2nd Ed. But I can't put it down! It has helped so much to add a little oomph into ideas when my brain goes numb.

The man has wisdom to share. And his latest pearl is promoting the book on your podcast.
Very smart move indeed.

I'm looking forward to the book and the snippets you said to be posting on the blog soon.

The title alone was enough to get me to pre-order it. Great title that portrays the unique content.

But first let's see some samples of the exact content.


I feel the same way. Hey Whipple Squeeze This, is probably the most dog-eared book on my shelf. Can't wait to hear the podcast.

Saw Luke give his talk just last week- it was pretty inspiring- particularly for creatives but I would say his message on
"how not to suck" can apply to just about anything.
He's a very talented old cat.


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