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So, I'm not sure I get this exactly. I am pretty sure that I don't want to.
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Everything I need to know about advertising I learned from Star Wars
http://www.citynoise.org/article/947
there is the link to the origin of the sign.
It's quite funny by itself, but I don't know if it translates well to the ad in question. Somehow the humor gets lost.
Posted by:everyman | April 17, 2008 at 05:26 PM
have some pity on the poor chap, his family was killed by ninjas!
This really only funny if you get the inside joke -- and even then, it isn't funny.
But, I have seen a ton of worse banner ads.
Posted by:James Feess | April 18, 2008 at 09:35 AM
For a banner ad, not so bad. It's at least a little funny. If your eyes happen to stray in its direction, you might be amused.
What they should have done was a video banner with the ninjas actually killing his family. Now that would have gotten some mad clicks.
Posted by:Stephen Land | April 18, 2008 at 10:13 AM
I saw a guy in downtown Minneapolis with this exact sign last year. He even drew ninjas on the sign.
Posted by:Gymkata | April 18, 2008 at 02:01 PM
The sign alone may be amusing and creative enough for an actual panhandler. It's the little kid/life insurance aspect that I find to be on the bad taste side of things.
Posted by:American Copywriter | April 18, 2008 at 02:04 PM
Weak concept with weak post production on a weak stock image. It's beaten by the move my insurance company pulled - they spent a monopoly $20 bill to my wife with the note "How many of these would you need if you lost Alistair tomorrow"...I wasn't sure if it was a joke or a threat (seriously, they did do that direct mail piece).
Posted by:Alistair Tutton | April 19, 2008 at 10:59 AM
It's funny, but I'd probably just laugh and not click on the ad. Of course I don't click on any ads.
Posted by:BrianW | April 23, 2008 at 03:35 PM
Im not in advertising, but I really liked this ad.
Insurance is something i dont like to think about. But this has a black humor to it, that makes me think it might be worth while to check it out.
Posted by:Someone | May 07, 2008 at 04:26 AM