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Thanks CMarshall.
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Everything I need to know about advertising I learned from Star Wars
I think this is an example of why they should abandon psuedo-epic ads for a while. It's not very moving, because they've gone to this well so many times. And the song is pretty lousy.
Posted by:Fillmore Kirkpatrick | August 01, 2008 at 10:32 AM
It feels like someone's attempt at trying to make a Nike ad. It's not bad, it just takes the easy route. Fancy editing. Cut aways to "weird" stuff. A cool song.
And I don't get the courage tag at the end. Courage? Maybe a few of the shots but running track in college or winning NBA championships is not courage.
Posted by:Dave | August 01, 2008 at 04:36 PM
http://www.nike.com/nikeos/p/nike/en_US/courage
great interactive element as names and stories display in real time with the spot.
if anyone went to see Mike Wilskey - VP of nike brand management when he was in town you'll recall how nike built their brand early. it was spots like this that captured the passion and emotion of the athlete. I think its smart for them to come back to their roots every once in a while.
Posted by:justin powell | August 04, 2008 at 09:50 AM