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July 31, 2008

No matter what you say about Nike and their agencies, they sure know how to do this.

Thanks CMarshall.

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I think this is an example of why they should abandon psuedo-epic ads for a while. It's not very moving, because they've gone to this well so many times. And the song is pretty lousy.

It feels like someone's attempt at trying to make a Nike ad. It's not bad, it just takes the easy route. Fancy editing. Cut aways to "weird" stuff. A cool song.

And I don't get the courage tag at the end. Courage? Maybe a few of the shots but running track in college or winning NBA championships is not courage.

http://www.nike.com/nikeos/p/nike/en_US/courage

great interactive element as names and stories display in real time with the spot.

if anyone went to see Mike Wilskey - VP of nike brand management when he was in town you'll recall how nike built their brand early. it was spots like this that captured the passion and emotion of the athlete. I think its smart for them to come back to their roots every once in a while.

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