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Great art direction. Great concept. Oh, and great sell for Coke, too.
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Record a comment from your computer right now. Be pithy.
Everything I need to know about advertising I learned from Star Wars
As a basketball fan, I can't f'n stand it.
Posted by:Chris Clarke | August 11, 2008 at 02:32 PM
Chris: First, don't ever use F'n when you can use fucking. Which you can on this blog :) Second: What are we missing?
Posted by:American Copywriter | August 11, 2008 at 02:51 PM
Terribly sorry. I fucking hate this commercial because:
1. LeBron picks a cowboy and Yao gets to pick a dragon! That's not fair. If I were LeBron, I would pick Michael Jordan next, followed by the aliens from Space Jam.
2. They don't end up doing anything. All this awesome visual stuff and never a basketball appears. I'd probably love this commercial to see LeBron dunk on a dragon, or a bald eagle swat a Yao Ming hookshot. Drink a coke and smile when it's all said and done, but not immediately after you've finished picking teams.
3. The cartoons appear more lifelike than the real people! You'd think they were robots at the end.
4. I guess they're just in it for the money. Yao has brought the NBA to China (or at least given China a face in the NBA) and LeBron is learning Mandarin, trying to break into China. I'd probably enjoy this spot more if they were playing for ten dump trucks full of money. At least it would be honest.
And I know I'm going to see it a billion times over the next few weeks, so I might as well just try to enjoy it.
Posted by:Chris Clarke | August 11, 2008 at 09:27 PM
The McDonald's kids winners and losers spot has this, and Nike, beat by a mile.
Posted by:bogusky's feathered pubes | August 12, 2008 at 10:10 AM
Here it is: "Victory"
http://www.youtube.com/watch?v=W1Uxy7ix9bE&feature=related
DDB Chicago
Posted by:bogusky's feathered pubes | August 12, 2008 at 10:26 AM
yeah, just saw it last night. Great.
Posted by:American Copywriter | August 12, 2008 at 10:32 AM
Notice even animated LBJ wears Nike gear.
Posted by:Szczepanik | August 14, 2008 at 08:00 PM