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March 02, 2009

Coen Brothers harness awesome power of sarcasm.

Joel and Ethan Coen, among my favorite filmmakers working today, do not believe in the notion of clean coal that Obama and lots of other politicos have been espousing the past couple of years. How do I know? This spot tells me. And how much do I love this piece of copy,"Clean Coal harnesses the awesome power of the word clean."? A lot.

Visit the people that produced it i you want to learn more.


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Though I fear that the majority of Americans will see this and say, "Hmmm, not sure I want to buy an air freshener that smells like coal. But maybe. I wonder if Wal-Mart carries it."

Wow. What a great spot. The sarcasm used here resonates with me even more than the prior "Shouting Worker at Factory Tour" spot.

"Clean coal is supported by the coal industry, the most trusted name in coal." Hahaha, great writing and well-received point.

Nice one. Coal is a central part of the economy here in Queensland, Australia, sent off to burn in non-clean coal burning power stations in China.

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