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It would seem the magnificent bastards at W+K, sorry CP+B, do, in fact, understand the glory of college basketball. With apologies to our MU fans, Rock Chalk.
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Everything I need to know about advertising I learned from Star Wars
CP+B manages the Coke Zero biz in the US.
Posted by:basketball fan | March 20, 2009 at 10:55 AM
D'oh!Thanks!
Posted by:American Copywriter | March 20, 2009 at 10:59 AM
Though they could have done a bit of research and seen that the newspaper throwing does not happen right after the Rock Chalk chant. But now I'm just being picky - great commercial!
Posted by:Kyle Rohde | March 23, 2009 at 03:43 PM
Good idea but could have been executed much better. The dude looked more like a member of blue man group than a KU fan.
Posted by:Jim Vranicar | April 13, 2009 at 08:39 PM