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Back in the day, Orson Wells freaked America out with his radio show about a Martian invasion. Modern fears aren't centered in outer space. Nope, there's enough to freak out about right here on Earth. Like the coming takeover by Skynet, the Cylons or Google. Here's how McCann Digital, Israel effectively turned technology against its teen masters.
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Everything I need to know about advertising I learned from Star Wars
Genius.
Posted by:Hudson | June 17, 2009 at 10:29 PM
Kind of crosses a line doesn't it? Something disingenuous about 'warning teens of the dangers of internet while at the same time utilizing all that info to get them to watch a TV show'. Still, remarkably effective I'd say.
Posted by:Richard Tseng | June 18, 2009 at 05:58 PM